Analysis, market research, positioning and strategic plan creation for brands and rights holders, content engine assessment, communications plan
Commercial proposition development, target selection, procurement, rights & benefits delivery, contracts consultancy
Due diligence and valuation of sports properties (events, teams, platforms, athletes, campaigns)
Value proposition, rights structuring and packaging, go-to-market strategy and sales process, audience profiling
Positioning statement and value proposition development, partnership alignment and activation analysis, revenue and brand impact
Event planning and delivery, team hiring and management (operations, broadcast, content creation, communications, hospitality, PR)
Sponsor procurement and management, communication and content strategy, commercial & logistics
EKINOMIOUS is specialized in creating value through innovative marketing platforms for brands aiming to inspire and to engage with their clients, partners, customers and leads through the passion that sports deliver.
Sports deliver engaging communication and interaction with stakeholders, while offering a premium content engine and extraordinary experiences for clients, employees and partners. We believe sports are relevant for brands interested in showcasing values such as technology, leadership, human endeavor, teamwork and sustainability in a natural and competitive environment.
Our sports expertise covers a broad range, with an special focus on sailing, winter sports, motorsports and e-sports.
Showcase technology in a natural environment while offering unique experiences
The sport where fans spend the most. Ideal to showcase leadership and resilience
Sustainable electric motors and new series are revolutionizing this space
Booming and growing new sport that appeals to younger audiences
Founded in 2013 and with offices in Munich, Germany and Valencia, Spain, EKINOMIOUS mission is to ensure your engagement in sports delivers value to you and to your stakeholders. You being a sponsor, a rights holder, an investor, a venue, an event, a team or an athlete.
Jointly with our clients we develop dynamic marketing platforms that meet and deliver their activation objectives across the board, being brand engagement, image values, hospitality and/or communication and PR. Once created, our aim is provide turn-key solutions to reduce the resources required at our clients' side.
Besides creating and running marketing platforms, we also offer traditional consulting services in all aspects of sports engagements for both corporations, rights holders and teams/athletes. Our services range from strategy development, sales & marketing support to rights & benefits packaging, lead generation, contract negotiations, platform valuations and due diligence.
Furthermore, we are specialised in running and managing sports events from start to end. From strategy development, funding procurement, marketing to operational day-to-day responsibilities.
Co-founder & Managing Partner
Born in Switzerland and raised in Spain, Guatemala and USA, Mike has a wealth of international commercial, marketing and business development experience acquired at not only top sporting events but also at blue-chip corporations and tech start-ups.
After learning the ropes at one of the most complex sporting events worldwide, the round the world Volvo Ocean Race, Mike launched EKINOMIOUS to initially support team campaigns and the Miami Stopover to secure sponsors taking over the Commercial lead position. Gradually the agency grew adding the full portfolio of services described above.
Mike holds an MBA from INSEAD, and a MSc in Telco Engineering, and teaches Sports Marketing and Sponsorships at the Munich Business School.
Recent interview here.